Twenty-four marques.
Every dealer principal
wants it yesterday.
One intelligence layer over the DMS the group already runs. It reads live stock and turns it into campaigns, holds every marque's CI, watches the media, keeps the DP meetings honest, and plans the events. It drafts everything. A person approves everything.
Four of the eight jobs run on this page right now. Paste your own stock list, your own ad copy, your own meeting notes. It is the real model, not a recording.
The car is a real scan, rendered live — a 1958 Porsche 356, like the one Colin Giltrap co-owned. Not a Giltrap vehicle. A nod, nothing more.
Every car, read before it is listed.
Pick a car from the lot — real photographs, plus the 356 scan — or photograph one. The reader takes the shape, notes what a buyer’s eye lands on, and drafts the giltrap.com card. Nothing publishes until a person signs. Simulated reads on real photography — illustrative concept.
Car photography from giltrap.com, used here for this concept only. No price is estimated from a photo — a person prices. Identification is always “reads as”, never a claim. Every card stays a draft until a person signs it.
Stock arrives whether it sells or not.
Allocation is agreed months out. Interest starts the day it lands. The list is already a brief — nobody reads it as one.
- 01Reads the stock list at 6am, before anyone is in.
- 02Ranks by days on lot against next month’s allocation.
- 03Checks the marque’s CI, then drafts to it.
- 04Holds it for a person. Nothing goes out unsigned.
Illustrative stock, days and costs — an independent concept, not Giltrap data. The mechanic is the point: the list you already own, read every morning.
Not a chatbot. The desk that runs group retail marketing.
Every capability below reads real sources, drafts real work, and stops for a named person.
This is what came out of the stock list this morning.
Each one was triggered by inventory, not by a marketing calendar — and two of them are campaigns the system refused to run.
Vehicle art is rendered from real photogrammetry scans supplied by assembl, or drawn — a concept should not ship photography it does not own. In a pilot both render against your own approved library.
Here is the campaign, presented the way a campaign is presented.
Three platform ideas came out of the same morning, built from what Giltrap has actually published about itself. The first is worked all the way through below.
Sixty years is the one thing no competitor can buy. A discount campaign spends that; a heritage campaign compounds it. The retail executions still run underneath — they just stop being the whole voice.
It is about the owner, not the vehicle, so a Kia sits beside a Bentley without either being diminished. Each marque keeps its own register — the idea holds, the manners change.
It gives every rooftop something to make locally, on a group platform, without waiting on head office. The group holds the idea; the site holds the story.
Six assets, at the size they actually run.
Feed, story and LinkedIn at true platform ratios, with the compliance note each one carries.
The same idea, in each marque's manners.
This is the part a template cannot do. Choose a marque and watch the copy, the crop and the call to action change — and note that for one of them the correct output is no post at all.
CI rules shown are placeholders. A pilot replaces them with your real group guidelines and each distributor's current pack — we have not seen those and this concept does not guess at them.
Twelve weeks, with the retail layer always on.
The brand work is scheduled. The retail work is triggered by inventory, which is why it runs continuously rather than in bursts.
- Stories submitted — the only number that says the idea landed
- Registrations for the event, and how many are not current customers
- Service bookings from owners we had lost contact with
- Retail executions accepted by each site without rewrite
- Whether a dealer principal asks to extend it
- Reach and impressions — a heritage campaign bought on reach is just a discount campaign with better photography
- Units in the first twelve weeks. If it sells a car in week two that is luck, not proof
- Anything this concept cannot show you the working for
The stock list is the best campaign brief you own.
Every idea below came from something that changed in inventory this morning. When the vehicle sells, the campaign retires itself.
Paste real stock. Get real campaigns.
Sample rows are loaded below — edit them, or paste your own. The marque sets the register. This runs the actual model and drafts against the rules; nothing is pre-written.
Nothing is stored. No pricing is generated. Every draft comes back needing a named approver.
A general model will write you a Fair Trading breach and not mention it.
Every draft is checked before a person sees it, and every check names the Act it is holding — not a risk score. Under the Fair Trading Act 1986 a company faces penalties of up to $600,000 per breach. The sample below has four real problems in it, of the kind that survive a copy-paste at 4pm.
Indicative only, and not legal advice. A real deployment loads your own claim register and distributor packs.
Every DP meeting ends with a promise. This is what keeps it.
The failure is never goodwill — it is that a Tuesday conversation becomes a note nobody actions, and by the next meeting you are both starting again.
Press play to see what the meeting turns into.
Paste any meeting notes. Get the work out.
Scrappy notes are fine — that is the point. It separates what was decided from what someone has to do, gives every action an owner, flags what is blocked, and adds proactive ideas nobody asked for.
Nothing is stored and nothing is sent. In a deployment this is consent-gated and the follow-up still waits for a person.
Ask it for an activation. It will give you three and a run sheet.
Pick a marque and a moment, add anything you know, and it proposes activations grounded in the marque rather than generic event ideas — plus the bit that always slips, which is the follow-up.
It will not book, invite, or commit spend. Venues and suppliers are suggestions for a person to choose.
The longest wait in retail, and nobody is using it.
Order a car and you wait months of silence — and silence is where cancellations live. It is also the best window you will ever get to learn what this customer actually needs.
A credit, not a countdown.
Every stage the car passes through releases a credit toward their ownership — first service, ceramic coating, a towbar, a home charger assessment. Chosen by them, redeemable at the site that sold them the car. It costs less than the discount it replaces, and unlike a discount it brings them back through the door.
A car that arrives already right.
Each stage asks one optional question. By delivery the site knows whether they tow, who else drives it, and whether they can charge at home. Accessories are pre-fitted, the handover is built around them, and the first service is already booked.
No migration. No new system for anybody to learn.
It sits over the DMS and the systems around it — read-only, beside them, never instead of them. Nothing migrates, IT keeps every key, and it can be switched off again without leaving a hole.
A scheduled export
Whatever DMS you run already produces stock, sales and service reports. Point one of them at a folder on a schedule. That is the integration.
A folder of brand assets
Group guidelines and each distributor's CI pack, as they already exist. The system reads them as rules and versions them, so the current pack is always the one in use.
Two read-only logins
Meta and GA4, read-only. It watches and recommends; it never spends. Media stays exactly where it is today, with the people who run it today.
Everything else — the creative queue, the meeting notes, the events calendar, the campaign ideas — needs nothing from IT at all. If it is not earning its place in six weeks, the export stops and nothing else changes.
The screen the group does not currently have.
Illustrative sites and work — a fictional Thursday, not Giltrap data. No production access is requested by this concept.
| Site · marque | Work | Source | Waiting on | Status |
|---|---|---|---|---|
| Grey Lynn · VW | Amarok winter service reminder — draft eDM | stock list | marketing lead | draft · unsigned |
| Greenlane · Audi | Q6 e-tron launch weekend social set | DP meeting | brand manager | draft · unsigned |
| Wellington · Porsche | 911 GTS 118-day stock note — private preview list | stock pressure | DP | draft · unsigned |
| North Shore · Kia | EV9 test-drive follow-ups (14) | events | sales manager | draft · unsigned |
| Group · all sites | Weekend traffic summary for Monday DP pack | rooms | GM marketing | assembling |
Every row is a draft waiting for a named person. The system does not approve, publish, book media, commit spend, or move money.
What this will never do
It does not send. It drafts, and a named person sends. It does not publish to any channel, write back to your DMS, submit to a distributor portal, book or buy media, commit co-op funds, move money, or price a vehicle. It never touches customer finance data. It records a meeting only with everyone's consent, and any participant can stop it. It does not pretend to be a person — every draft says it was prepared by a machine and approved by a human.
No production access is requested by this concept.
Scope
Two marques, one dealer principal, six weeks. Not media buying, not the whole group.
Access
One stock export, two distributor CI packs, and read-only Meta and GA4. Nothing that writes.
Scorecard
Drafts accepted without rewrite, ideas a DP actually ran, and whether that principal would be annoyed if you switched it off.
Fail any line of the scorecard and we change the design or stop. The full version is written out below.
Pick a verb.
Not “book a demo”. Any of these is a real next step, and the last one is a perfectly good answer.
What is the one constraint we have got wrong?
Every concept is built from the outside. There is always something about how Giltrap actually runs that we could not see. One line is enough.
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